Lifestyle Photography

M+M wanted to highlight their core collection through beautiful lifestyle imagery that could be used year-round. Typically, lifestyle photo shoots for mala bead jewelry are held with yogis on the beach - we wanted to do something much more unexpected. Held over two full days, we hired four models and shot in two different locations – the forest, and an urban, downtown city setting. Mala + Mantra has since used these unique lifestyle photos for email newsletter campaigns, blog posts, social media, and product catalogues.